Kickstarter or Indiegogo — which one will help your idea take off?

Most people try to answer those questions with late-night Googling, a few Reddit threads, and “gut feel.” That’s exactly how good ideas die quietly or end up in expensive legal and manufacturing problems.

Most first-time crowdfunding campaigns fail — not because the idea is bad, but because creators miss a few critical steps. Over 75% of projects never reach their funding goals. The good news? Each of those failures hides a fixable lesson. Here’s how to avoid the seven mistakes that cost creators time, money, and momentum — and how InventaIQ helps you beat the odds. 

We’ve all seen it happen: a brilliant idea, a flashy prototype, a passionate pitch—followed by a polite “We’ll pass for now.” The reality? Many product launches fail not because the idea is bad, but because pre-launch validation was missing.

You know the moment. That electric flash of genius in the shower, gym, or the checkout line. You’ve got the idea—a self-cleaning water bottle that syncs with your hydration app! You’re ready to launch a crowdfunding campaign, book the prototype shoot, and imagine a feature on TechCrunch.

Picture this: You’re buttering toast one morning and boom—you invent a self-warming butter knife in your head.